Why I Hate Impressions as a KPI for Demand Generation Marketing

Tired of agencies or marketing leadership utilizing impressions as a KPI? Read more to learn about why you should be asking for more.

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The Beginning

I think the hardest (and scariest) thing about starting a blog is the first post. Mainly because, well lets face it, most people probably will never read it nor like it. So I'm just getting it out there and over with so that I can get to the goods, the stuff I really want to … Continue reading The Beginning