Why I Hate Impressions as a KPI for Demand Generation Marketing

Tired of agencies or marketing leadership utilizing impressions as a KPI? Read more to learn about why you should be asking for more.


Shame on you Target!

I love Target just as much as the next person. In fact, I was devastated to have found out that there was no Target in the small town I moved to (the closest one being two hours away). Thank goodness for Target.com right?? WRONG! While browsing their swimsuit collection yesterday, I came across the worst … Continue reading Shame on you Target!

Happy Galentine’s Day: Celebrate the Women in Your Life!!

For those of you who aren't gigantic Parks and Recreation fans like myself, Galentine's Day is a day to celebrate all your "lady friends".  I personally think it is so important to celebrate you girl friends. After all, these are the people who have been there for you through EVERYTHING. Every period, night out, first date … Continue reading Happy Galentine’s Day: Celebrate the Women in Your Life!!

Why I Will Never EVER Ride Amtrak in the Winter Again

Since moving to the small town that is Quincy and discovering we have a (very tiny) train station, I've been really looking forward to taking it to Chicago. So obviously I jumped at the opportunity to go visit one of my friends who would be in Chicago for a month for work. I personally love … Continue reading Why I Will Never EVER Ride Amtrak in the Winter Again

Biggest Loser: Either the Loser is Too Big, or the Weight Loss Is

There has been quite the media back lash over the Biggest Loser Season 15 winner and her transformation. Many are calling the Biggest Loser "irresponsible" and claiming evidence of an eating disorder based her lack of muscle and extreme weight loss.  Frederickson began her time at the ranch weighing 260 pounds and shed 60% of … Continue reading Biggest Loser: Either the Loser is Too Big, or the Weight Loss Is

Why the “Bikini Bridge” Hoax Proves We Suck

In case you haven't heard, "thigh gap" of 2013 is out and "bikini bridge" of 2014 is in!! I'm sure that most of you have heard about the "bikini bridge" craze circling social media for the past few days. However, in case you haven't, bikini bridge has been defined as when "bikini bottoms are suspended … Continue reading Why the “Bikini Bridge” Hoax Proves We Suck

Who Needs Dates?? Not Me!

I think have a very odd view of dates/dating. I can probably count on one hand how many legitimate dates I've been on in my lifetime. Its not that I haven't had offers for dates, its just that I'm not really a fan of them. Do I partake in activities that could be considered dates? … Continue reading Who Needs Dates?? Not Me!

Happy New Year!!

Happy New Year friends!!! I hope that everyone enjoyed their New Years Eve celebration last night. Is everyone enjoying their first day of 2014??? Mike and I had a very mellow New Year's Eve filled with scrabble, rummy, ending with watching the ball drop in Times Square, and falling asleep shorty thereafter. It was perfect and … Continue reading Happy New Year!!

A Year in Review: 2013

I am absolutely in awe that this year is almost over. Almost every aspect of my life has changed in 2013 and I couldn't be more happy at where I am at today. It came with its ups and downs but I've made it and I am totally looking forward to the crazy year I … Continue reading A Year in Review: 2013

December Birchbox Review

My December Birchbox arrived!!! 🙂 🙂 🙂 I wasn't feeling so hot this morning but I literally jumped off the couch when Mike brought it in! I've been watching this company over the last few months grow into this fascinating beauty empire. I, personally, think that this is a brilliant concept and such a smart … Continue reading December Birchbox Review